Small scale potential Empirisoft is a small IT services and consulting firm with 2-10 employees and annual revenue likely in the lower single to mid multiple of millions, presenting a sales opportunity to upsell integrated research software and hardware bundles to scale their capabilities.

Research platform expansion Their MediaLab and DirectRT offerings indicate a strong focus on psychological research experiments; selling additional modules, plugins, or hardware enhancements could expand their research capabilities and broaden adoption across institutions.

Hardware integration DirectIN and DirectIN v2008 hardware emphasize compatibility with Windows and Mac and common psychology software; there is a sales opportunity to provide updated peripherals, faster data capture devices, or bundled solutions with their existing software stack.

Global accessibility Emphasis on accessible solutions for researchers worldwide suggests a gateway for cloud-based services, multilingual support, and managed hosting or enterprise licenses to attract international clients and scale revenue.

Tech ecosystem Current tech stack includes Microsoft Azure, Office 365, PHP, jQuery, and analytics tooling; cross-sell managed cloud services, security hardening, and premium support to align with their platform needs and improve reliability for research workflows.