Eco-friendly Colombian flowers Enjoy Flowers sets itself apart by offering eco-friendly fresh flowers sourced from their own farms in Colombia, appealing to environmentally-conscious customers looking for sustainable options.
Luxurious flower subscription experience With its focus on delivering a unique and luxurious flower subscription experience, Enjoy Flowers targets customers seeking premium quality floral arrangements and a personalized touch in their purchases.
Tech-savvy e-commerce platform Utilizing a tech stack that includes Amplitude, Cloudflare, BigCommerce, and more, Enjoy Flowers demonstrates a commitment to leveraging technology to enhance its online shopping experience and streamline operations, potentially attracting tech-savvy consumers.
Competitive positioning in US market In a competitive landscape with players like Bloomscape, Teleflora, and Farmgirl Flowers, Enjoy Flowers stands out with its unique Colombian floral offerings, presenting a valuable selling point to target a niche market segment.
Untapped wedding flowers market Given Enjoy Flowers' specialization in Pinterest-worthy wedding flowers, there is a sales opportunity to further penetrate the wedding industry market in the US, catering to engaged couples and event planners seeking distinctive floral arrangements.
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