Insights

Premium Client Base Floom's established clientele includes high-profile brands such as ASOS, Burberry, Conde Nast, and the BBC, indicating strong market credibility and potential for upselling premium floral services or exclusive collaborations.

Strategic Market Expansion With recent expansion into the United States and integration with BloomNation, Floom is positioned to capitalize on the growing demand for online floral marketplaces in new geographic regions, presenting opportunities for partnerships with local florists and corporate clients.

Technological Edge Utilizing advanced tech stacks like Next.js and Google Analytics, Floom emphasizes a seamless, data-driven customer experience, which can be leveraged to target digital marketing and personalized sales initiatives to increase conversion rates.

Financial Growth Potential With revenue estimates between $10M and $25M and a substantial funding of $34M, Floom has substantial capital to invest in expanding its product offerings, sales channels, or marketing efforts to capture a larger share of the online floral market.

Partner Collaboration Opportunities Floom's collaborations with brands like Bacardi and Mejuri showcase its versatility in creating bespoke floral experiences, indicating potential sales opportunities through customizing floral packages for corporate events, gifting, and brand partnerships.

Floom Tech Stack

Floom uses 8 technology products and services including cdnjs, Segment, Webpack, and more. Explore Floom's tech stack below.

  • cdnjs
    Content Delivery Network
  • Segment
    Customer Data Platforms
  • Webpack
    Development
  • Next.js
    Javascript Frameworks
  • Pingdom
    Real User Monitoring
  • Vimeo
    Video Players
  • Google Analytics
    Web Analytics
  • Yii
    Web Frameworks

Media & News

Floom's Email Address Formats

Floom uses at least 1 format(s):
Floom Email FormatsExamplePercentage
FL@floom.comJD@floom.com
40%
Last@floom.comDoe@floom.com
12%
First@floom.comJohn@floom.com
8%
FL@floom.comJD@floom.com
40%

Frequently Asked Questions

Where is Floom's headquarters located?

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Floom's main headquarters is located at 175 Long Lane, Unit F London, SE1 4GS, GB. The company has employees across 4 continents, including EuropeNorth AmericaAsia.

What is Floom's official website and social media links?

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Floom's official website is floom.com and has social profiles on LinkedInCrunchbase.

What is Floom's NAICS code?

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Floom's NAICS code is 31-33 - Manufacturing.

How many employees does Floom have currently?

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As of October 2025, Floom has approximately 14 employees across 4 continents, including EuropeNorth AmericaAsia. Key team members include Head Of Operations: M. C.Founder: J. S.Founder: H. P. S.. Explore Floom's employee directory with LeadIQ.

What industry does Floom belong to?

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Floom operates in the Manufacturing industry.

What technology does Floom use?

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Floom's tech stack includes cdnjsSegmentWebpackNext.jsPingdomVimeoGoogle AnalyticsYii.

What is Floom's email format?

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Floom's email format typically follows the pattern of FL@floom.com. Find more Floom email formats with LeadIQ.

How much funding has Floom raised to date?

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As of October 2025, Floom has raised $34M in funding. The last funding round occurred on Dec 03, 2019 for $2.6M.

When was Floom founded?

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Floom was founded in 2015.
Floom

Floom

ManufacturingUnited Kingdom11-50 Employees

Floom is an online florist marketplace that offers quality and beautiful bouquets from a curated selection of independent florists, delivered same-day.

Our hand selected independent florists create unique floral arrangements that they have designed and uploaded to the Floom website themselves. Floom makes those products accessible by providing an alternative to traditional retail and offering our partner an eCommerce channel. Customers type in a delivery postcode, and select a bespoke bouquet to send in a matter of clicks.

Our Clients include ASOS, Burberry, Conde Nast, and the BBC, to name a few. We have been featured in The Sunday Telegraph, Harper's Bazaar, Elle decor, Grazia, Wallpaper, The Guardian and ES mag.

Section iconCompany Overview

Headquarters
175 Long Lane, Unit F London, SE1 4GS, GB
Website
floom.com
NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $34M

    Floom has raised a total of $34M of funding over 3 rounds. Their latest funding round was raised on Dec 03, 2019 in the amount of $2.6Mas a seed.

  • $10M$25M

    Floom's revenue is estimated to be in the range of $10M$25M

Section iconFunding & Financials

  • $34M

    Floom has raised a total of $34M of funding over 3 rounds. Their latest funding round was raised on Dec 03, 2019 in the amount of $2.6Mas a seed.

  • $10M$25M

    Floom's revenue is estimated to be in the range of $10M$25M

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