Insights

Strategic Partnerships Opportunity exists to deepen corporate and luxury brand collaborations given Floom's current client base including ASOS, Burberry, Conde Nast, and the BBC, and recent integration with BloomNation to expand channel presence.

Expansion Potential Floom has demonstrated US market expansion and could pursue targeted florist partnerships in high-volume metropolitan areas, leveraging its same-day delivery model to compete with traditional florists and other marketplaces.

Corporate Gifting With experience serving fashion, media, and lifestyle brands, there is potential to scale through corporate gifting programs, event collaborations, and bespoke bouquet subscriptions for employee appreciation and client gifting.

Technology Enablement Leverage Floom’s eCommerce marketplace and analytics stack (Amplitude, Piwik PRO) to deploy co-branded campaigns, personalized bouquet recommendations, and performance dashboards for enterprise customers.

Financial Growth Cross-sell opportunities exist with existing revenue streams and steady funding; pursue tiered pricing, wholesale arrangements with partner florists, and enterprise SaaS-like marketing tools to unlock higher ARPU from mid-market brands.

Similar companies to Floom

Floom Tech Stack

Floom uses 8 technology products and services including Amplitude, Hotjar, Amazon Web Services, and more. Explore Floom's tech stack below.

Floom's Email Address Formats

Floom uses at least 3 email formats:
Floom Email FormatsExamplePercentage
FL@floom.comJD@floom.com
67%
Last@floom.comDoe@floom.com
20%
First@floom.comJohn@floom.com
13%

Frequently Asked Questions

What is Floom's official website and social media links?

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Floom's official website is floom.com and has social profiles on LinkedIn and Crunchbase.

How much revenue does Floom generate?

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As of August 2026, Floom's annual revenue is estimated to be $10M - $25M.

What is Floom's NAICS code?

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Floom's NAICS code is 31-33 - Manufacturing.

How many employees does Floom have currently?

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As of August 2026, Floom has approximately 12 employees across 4 continents, including Europe, Asia and Africa. Key team members include Head Of Operations: M. C., Founder: J. S. and Founder: H. P. S. Explore Floom's employee directory with LeadIQ.

What industry does Floom belong to?

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Floom operates in the Manufacturing industry.

What technology does Floom use?

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Floom's tech stack includes Amplitude, Hotjar, Amazon Web Services, Google Workspace, Intercom, Vercel, Vimeo and Piwik PRO Core.

What is Floom's email format?

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Floom's email format typically follows the pattern of FL@floom.com. Find more Floom email formats with LeadIQ.

How much funding has Floom raised to date?

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As of August 2026, Floom has raised $3.6M in funding. The last funding round occurred on Mar 28, 2022.

When was Floom founded?

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Floom was founded in 2015.
Floom logo

Floom

ManufacturingEngland, United Kingdom11-50 Employees

Floom is an online floral marketplace that connects customers with a curated network of independent florists. The platform enables designers to upload their own arrangements and offers same-day delivery, providing an alternative to traditional retail while giving partner florists an eCommerce channel. Customers enter a delivery postcode and choose bespoke bouquets, facilitating a straightforward gifting and配送 experience.
Based in London, the company operates within the manufacturing sector and serves a corporate and consumer audience, with notable clients and media coverage reflecting its presence in the floral-delivery space. Since its founding, Floom has expanded its reach by partnering with international brands and other service providers, and recent activity includes a strategic integration with BloomNation to broaden its services.

Section iconCompany Overview

Website
floom.com
NAICS Code
31-33 - Manufacturing
Founded
2015
Employees
11-50

Section iconFunding & Financials

  • $3.6M

    Floom has raised a total of $3.6M of funding over 6 rounds. Their latest funding round was raised on Mar 28, 2022 as a Seed.

  • $10M - $25M

    Floom's revenue is estimated to be in the range of $10M - $25M

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