Niche Expertise Enlightened Marketing specializes in Facebook Marketing and PPC while integrating SEO, content, email, video, and conversion optimization to deliver holistic digital marketing. This breadth suggests potential upsells to clients seeking full-funnel strategies and long-term growth.

SMB Growth Focus With a small team and revenue under one million, the agency targets growth-stage businesses needing tailored strategies. Sales opportunities exist in providing scalable services, retainer-based engagements, and performance-driven packages suitable for smaller budgets.

Social-Driven ROI Emphasis on attraction marketing and customer lifetime value indicates potential for value-based pricing and case-study driven pitches. Propose analytics-first proposals showing ROI improvements through integrated Facebook ads and retargeting.

Tech Stack Leverage Current tech stack includes WordPress, Google Search Console, and marketing tools like Keap and Smart Slider 3. Opportunities exist to bundle website optimization, analytics, and CRM/lead nurturing enhancements to improve conversion paths.

Impact Partnerships Given the brand’s focus on doing good and global impact, there may be alignment with mission-driven brands or non-profits seeking digital marketing support. Propose social impact partnerships or special pricing for purpose-driven clients to expand market reach.