Growth and scale Target mid-market clinical research teams and CROs looking to scale participant recruitment and engagement workflows, leveraging EnrollNow's focus on screening, scheduling, and participant engagement to reduce fragmentation and manual work.

Enterprise readiness Position the platform for larger sponsor and site organizations by highlighting integrations and security posture (HSTS, Cloudflare, GTM), and emphasize reliability and governance suitable for multi-site studies.

Strategic partnerships Leverage past and potential partnerships (Purdue University collaboration; ongoing relationships with sites, CROs, and sponsors) to pursue co-sell opportunities and expand footprint in academic and industry networks.

Product-led improvements Capitalize on recent user experience enhancements and customer experience leadership hires to demonstrate continuous product maturation that reduces friction for study teams and accelerates time-to-value.

Financial and market fit Align outreach with the company’s revenue scale (10–25 million) and positioning among comparable health tech players; emphasize cost efficiency, faster participant recruitment, and improved retention as a competitive differentiator.