Regional Focus Leverage a strong presence in Wisconsin and the Upper Peninsula to win lighting and controls projects from local architects, engineers and contractors.

Global Brand Partnerships As a manufacturers representative for leading global brands, broaden the portfolio to offer integrated lighting and controls solutions that appeal to specifiers and installers.

Digital Demand Gen Capitalize on the existing tech stack and SEO tools to generate inbound leads, showcase project case studies, and target architecture and planning firms in the region.

Sector Targeting Align product lines with common project types in architecture and planning markets such as commercial offices, education and healthcare to drive repeat opportunities.

Growth Through Collaboration With a mid sized team and multiple brands, pursue growth by adding more manufacturer lines and forming exclusive or preferred distributor arrangements to extend regional coverage.