Established Market Leader EntirelyPets has been operating since 1999 and is a vet-operated, long-standing player in the online pet supplies industry, serving a broad customer base worldwide. This longevity indicates strong customer loyalty and brand trust, presenting opportunities to cross-sell additional pet health and wellness products.

Diverse Product Range The company specializes in pet medications, treats, toys, carriers, and cleaning products, with a focus on EPA-approved pet medicines. This broad assortment creates multiple touchpoints for upselling related products and expanding product categories.

Competitive Pricing Advantage EntirelyPets guarantees the best prices online by price matching competitors and offers flat rate shipping along with free shipping on orders over $85. These pricing strategies and shipping incentives can be leveraged to attract high-value or repeat customers and increase order volumes.

Strong Digital Presence Active on social media platforms and maintaining an informative blog, the company effectively engages pet owners digitally, providing opportunities for targeted marketing campaigns, personalized promotions, and increased online engagement to boost sales.

Growth Potential With revenue between 25 million and 50 million and a sizable customer base, there is potential for expanding into new pet product categories, enhancing tech-enabled shopping experiences, or forming partnerships with veterinary clinics to further scale sales and customer outreach.