Premium pet nutrition Leverage JustFoodForDogs’ emphasis on human-grade, kitchen-prepared meals and veterinary endorsement to position premium, nutrition-focused channels such as specialty pet retailers, veterinary clinics, and pet wellness platforms for upsell and co-branding opportunities.

Vet-led expansion Capitalise on recent leadership change and the expansion of Veterinary Support Diet lines by targeting veterinary networks, clinics, and pet health publishers for sponsorships, training programs, and exclusive product bundles.

New partnerships Explore cross-promo and loyalty collaborations with lifestyle/food brands and pet-friendly venues (for example collaborations like Pup Pizza) to broaden brand reach, drive trial, and create experiential marketing and subscription growth.

Subscription growth With Ordergroove partnership aimed at transforming pet parent subscriptions, deploy targeted onboarding and retention campaigns, onboarding incentives, and regional promos to scale recurring revenue and reduce churn.

Retail expansion Leverage the nationwide PetSmart distribution and fresh-frozen line to pursue omni-channel strategies, co-branded promotions, in-store demos, and exclusive flavors to deepen retailer penetration and elevate average order value.