Comprehensive Property Management Software Entrata offers a comprehensive property management software solution, including websites, mobile apps, payments, lease signing, accounting, and resident management. This integrated platform with open API and third-party integrations provides a strong sales proposition for property management companies looking for a single-login system.

Large Market Presence Entrata currently serves over 20,000 apartment communities across the United States. This widespread market presence indicates a significant customer base and market opportunity for sales expansion initiatives targeting property management entities across different regions.

Robust Technology Stack With a tech stack including Facebook Ads, JD Edwards, Preact, and RabbitMQ, Entrata showcases a robust technological foundation. This advanced technology infrastructure can be leveraged as a selling point to highlight Entrata's cutting-edge capabilities to tech-savvy clients in the property management industry.

Strong Financial Position With a revenue range of $100M - 1B and funding of $507M, Entrata demonstrates financial stability and scalability. This strong financial standing can be emphasized in sales pitches to assure potential clients of Entrata's capability to support their long-term property management software needs.

Competitive Landscape Awareness By recognizing and showcasing the competitive landscape encompassing companies like Yardi Systems and MRI Software, sales professionals can position Entrata as a viable alternative with its unique offerings and technology integrations. Understanding key competitors can aid in tailoring sales strategies for market differentiation and client acquisition.