Strategic Partnerships Entrata has recently formed strategic partnerships with companies like Red Ventures and Catalyst Housing Group, expanding its reach and offerings. This presents an opportunity for cross-selling products and services to the partners' networks.

Platform Upgrades With the launch of significant upgrades to its platform, Entrata aims to enhance the resident experience and streamline property management operations. Sales teams can leverage these improvements as a selling point to attract new clients looking for modern and efficient solutions.

Industry Recognition Being recognized as a Leader in Property Management and winning multiple awards in 2024 demonstrates Entrata's credibility and expertise in the market. Sales representatives can use these accolades to build trust with potential clients and differentiate the company from competitors.

Market Report Insights Entrata's publication of 'The New American Dream' report sheds light on changing home ownership trends, emphasizing the growing preference for renting. Sales professionals can leverage this data to tailor pitches towards the shifting needs and aspirations of potential clients.

Robust API Program The launch of Entrata's enhanced API Program signifies a commitment to providing a seamless integration experience for partners. Sales development representatives can highlight the flexibility and customization options enabled by the API program to attract tech-savvy clients seeking tailored solutions.