Lithium focus EP North America specializes in lithium-ion powered material handling solutions, presenting a clear cross-sell opportunity to customers seeking eco-friendly, low-maintenance forklifts and battery systems.

North America base Located in Fort Worth, TX with a regional footprint in North America, there is potential to target local distributors and manufacturing facilities seeking faster service, parts availability, and on-site support.

Mid-market scale With 1000–5000 employees and revenue indicators in the low single-digit millions, focus on mid-market warehouses and manufacturing plants that need scalable material handling solutions and standardization across fleets.

Fleet modernization Offer modernization packages emphasizing lithium batteries, energy efficiency, and uptime improvements to customers using aging equipment from competitors or legacy fleets.

Competitive landscape Position EP North America against mid-tier players by highlighting specialized lithium product offerings and targeted North American service support to win facilities looking for localized expertise.