Acquirer Synergy EpicPay was acquired by FortisPay in 2021, signaling a potential opportunity to align sales efforts with the combined product suite and cross-sell between EpicPay’s payments platform and FortisPay’s integrated commerce capabilities.

SMB Focus With a small to mid-size employee base and a revenue range of 10M–25M, EpicPay presents a target profile for scalable payment solutions, onboarding efficiency, and cost-effective API integrations for growing merchants and payment facilitators.

FACILITATOR Niche EpicPay specializes in supporting Payment Facilitators and organizations looking to become one, offering open APIs, real-time reporting, and robust security—a strong fit for sales pitches around aggregated processing, onboarding speed, and compliance automation.

Global & Tech Leverage Leveraging AWS, Azure, and a modern tech stack, EpicPay is positioned to handle scalable, global payments with secure, real-time insights—opportunities exist to upsell advanced analytics, fraud prevention, and international processing features.

Growth Opportunities Despite modest annualized revenue, market peers indicate strong demand for flexible gateway integrations and partner-led growth; position offerings that enhance integration ease, partner programs, and white-label capabilities to accelerate adoption.