Community Collaboration EpicSUP partnered with The Rowing Dock to host a community-wide lake cleanup, presenting an opportunity to offer co-branded events, sponsorships, or CSR-focused campaigns that amplify brand reach and drive cross-promotional sales of rentals or private experiences.

Seasonal Engagement With a focus on Austin’s Lady Bird Lake and a broad appeal from newbies to pros, there is potential to upsell lessons, guided tours, and team-building packages for local businesses, schools, and events, especially around peak warm-weather periods.

TechnologyStack Leverage existing digital footprint and tools (Stripe for payments, AWS hosting, iCIMS for talent management) to streamline online bookings, loyalty programs, and corporate/event invoicing, enabling scalable B2B and B2C offerings.

Experience Positioning Position EpicSUP as a cultural, personalized outdoor experience provider in Austin, enabling partnerships with local travel, hospitality, and festival ecosystems to expand distribution channels and attract tourists seeking authentic activities.

Financial Upsell Potential With estimated revenue in the mid-range and a small team, there is room to introduce value-added bundles (multi-hour rentals, exclusive groups, seasonal memberships) and corporate wellness packages to stabilize revenue streams and increase average order value.