Performance Investment Model Starboard's zero-risk, performance-based model means clients only pay for outcomes, making it attractive to growth-focused brands seeking risk-sharing partnerships. This creates sales opportunities for performance-based marketing packages, revenue-sharing pilots, and ROI-driven campaigns with clearly defined success metrics.
Parler Acquisition Synergy The Parler Technologies acquisition signals expansion into social and content platforms, enabling cross-channel strategies beyond traditional digital media. Propose sales scenarios for multi-platform campaigns, social-first media buying, and unified measurement across Parler and other networks.
Cross Platform Growth Tech proficiency across Google Tag Manager, Adobe Creative Suite, PHP, and other tools supports rapid deployment of tracking, tagging, and creative production. This opens opportunities to sell integrated analytics implementations, tag management, and aligned creative services to accelerate time-to-market and improve attribution.
Analytics Driven Partnerships With revenue in the 10-25 million range, Starboard has established client relationships and budget capacity for expanded marketing services. Opportunities include upselling data-driven marketing, attribution dashboards, ongoing optimization, and scalable media buying plans for mid-market brands.
Boutique Agility Advantage As a lean team of 11-50 employees, Starboard can offer agile, personalized service and fast iteration cycles. This makes them well-suited for SMBs and mid-market brands seeking customized campaigns and flexible engagement models, including white-label partnerships and tiered service bundles.