Community Engagement Active participation in fundraising events such as the annual Stroll for Epilepsy at the Detroit Zoo and high-profile events like Toasting Hope Tasting indicates strong donor engagement opportunities. Leverage event sponsorships, donor acquisition at events, and post-event follow-ups to expand supporter base and recurring giving.

Roadmap Funding Estimated annual revenue in the mid tens of millions combined with a focus on accelerating therapies suggests potential for grant partnerships, corporate sponsorships, and strategic philanthropy collaborations with healthcare organizations and life sciences companies seeking patient-centered impact.

Digital Growth A tech stack including Salesforce, Optimizely, Mailchimp, and SEO tools points to mature digital marketing capabilities. Opportunities exist to offer advanced fundraising automation, personalized donor journeys, CRM optimization, and targeted digital campaigns to boost donor retention and lifetime value.

Leadership Transition Recent leadership change with a president departing in mid-2024 may create openness to advisory services, interim leadership support, or management consulting during a transition period to stabilize strategies and align fundraising initiatives with revised goals.

Partnership Potential Existing partnerships with local organizations (for example Canton Township) demonstrate a receptivity to community collaboration. There is potential to expand public-private partnerships, corporate volunteering programs, and community grant programs to widen outreach and funding streams.