Integrated booking Epos Now has launched Epos Now Booking, a fully integrated appointment and table booking solution built into its POS platform at no extra cost. This presents a cross-sell opportunity to convert existing customers to a more comprehensive hospitality solution and to upsell to merchants seeking seamless scheduling and payments in one system.

Loyalty partnerships Recent integrations with Inforox Loyalty Platform and Factor4 indicate a strong ecosystem around loyalty and gift card programs. This creates a clear upsell path to merchants looking to boost customer retention, reward-driven promotions, and omnichannel loyalty through the POS.

Multi-region growth With headquarters in the UK, US, and Australia and a plan to hire aggressively (headcount growth of 150), there is a scalable, global sales motion available. Focus on international merchants or multi-site operators seeking centralized POS and payments with consistent support.

Enterprise & SMB mix A revenue range of 100M-250M and a broad customer base from startups to SMBs suggests opportunities to tailor tiered offerings. Develop packages for mid-market and growing multi-site businesses emphasizing affordability, flexibility, and rapid deployment.

Cloud and integrations The tech stack and recent partnerships (Duda website platform, Salesforce, Prometheus, Argo CD) show a cloud-based, API-friendly approach. Position integrations with popular platforms and websites to ease migration, expand channel partnerships, and attract SMEs seeking seamless tech ecosystems.