Smart lighting demand Target mid-market distributors and installers focused on energy efficiency and smart controls. Highlight ePowerOn as a bridge between LED lighting and smart technology to offer integrated, easy-to-install solutions that reduce energy use and maintenance for commercial spaces.

Affordability plus tech Position as a cost-conscious innovator with affordable, well-designed LED lighting and advanced controls. Emphasize total cost of ownership benefits to echo the needs of small to mid-size customers looking to upgrade without upfront budget strain.

Regional growth Leverage Durham, NC base and warehousing/logistics capabilities to offer reliable, fast fulfillment for regional customers. Propose regional rollout programs and channel partnerships to capitalize on faster delivery and responsive service.

Tech stack leverage Use current eCommerce and cloud infrastructure to support seamless purchasing, product information, and post-sale support. Sell the value of a modern, scalable platform for distributors and installers seeking consistency across orders and warranties.

Growth potential With revenue in the low to mid single digits and a lean team, present opportunities around channel expansion, OEM partnerships, and larger enterprise opportunities with lighting controls integration, targeting competitors’ customers seeking smarter, healthier energy solutions.