Market positioning Target mid-sized construction and restoration projects in the US and Canada that require comprehensive waterproofing and vapor intrusion protection, leveraging EPRO’s 30 years of experience and single-source project approach to differentiate from larger firms.

Expansion opportunities Leverage recent growth signals from acquisitions and platform launches to pursue follow-on projects with general contractors and developers who value integrated waterproofing, methane mitigation, and contaminant barriers across building envelopes.

Tech-enabled sales Utilize the tech stack including HubSpot, Pardot, and analytics to identify project cycles, nurture contractors, and tailor messaging around performance-focused material options and warranty-backed systems to win competitive bids.

Competitive edge Position EPRO as a turnkey provider capable of customizing system selections to vary site conditions and performance goals, highlighting warranties and the ability to weigh material pros and cons to align with design teams’ decisions.

Strategic partnerships Pursue collaborations with builders, specifiers, and environmental remediation firms, emphasizing Geo-Seal EFC and other vapor intrusion solutions to expand serving markets like existing buildings and redevelopment projects.