Salesforce Backbone EQ Corporate+ runs on the Salesforce platform, offering enterprise-grade reliability, customization, and cross-department collaboration. Target enterprise IP teams and Salesforce users seeking tight CRM IP integration and scalable governance.

Law Firm Upsell A sizable installed base of law firms using EQ Law Firm and EQ Law Firm+ creates opportunities to upsell advanced automation, renewals, and enterprise features, while highlighting PTO integrations.

Renewals Momentum Recent renewals enhancements and new date and Unitary Patent capabilities demonstrate a strong lifecycle focus, presenting a clear ROI case for clients wanting accurate, streamlined renewal workflows.

Cloud Security The tech stack with Microsoft Azure, Docker and PWA points to a modern, secure cloud platform suitable for global teams; emphasize security, compliance, and data protection in buyer conversations.

Global Mid-Market With a lean team and a global client base of more than a thousand firms and corporations, there is clear cross-sell potential into mid-market organizations seeking unified IP governance across patents, trademarks and designs.