Large training network Equip 2 Conceal Firearms Group operates as one of the largest firearm training academies in the nation with over 180 NRA Certified Instructors across numerous states, suggesting a broad reach and potential cross-state sales opportunities for safety and training products, curricula, and event partnerships.

Retail partnerships Active collaboration with big box retailers such as Mills Fleet Farm, Gander Mountain, Bass Pro Shop, and Cabela’s indicates strong channels for co-marketing, point-of-sale bundles, and instructor-led demonstrations that could expand equipment and training product sales.

Revenue scale Current revenue range of $10M–$25M positions E2C as a mid-market client with growth potential, making it a prime target for scalable training tools, licensing deals, or enterprise software that can support expanded class scheduling, compliance tracking, and reporting needs.

Diverse training suite Offerings span Basic to Advanced Concealed Carry, Women’s Training, Confidence Building, and Tactical Courses, presenting opportunities for upsell of advanced certification products, safety gear, and customized curricula tailored to different demographics.

Publicity leverage Frequent media attention across major networks enhances brand credibility and outreach potential for joint marketing campaigns, sponsored content, or co-branded training events that can drive demand for partner products and services.