US Based Advantage EQUITONE is the only high density fiber cement rainscreen manufacturer with US based employees, enabling localized support and faster project execution for the North American market. Use this in pitches to architects, developers and installers seeking responsive service and on site assistance, and coordinate with the growing US and Canada sales leadership announced in 2025.

Innovation Edge The July 2025 hi strength fiber cement rainscreen launch plus the Lunara line demonstrates ongoing product innovation for demanding facades. Position EQUITONE as a premium solution for complex projects and high end architecture with strong aesthetic options.

Credibility Boost The Architectural Record Products of the Year 2025 award provides third party validation for performance and design. Leverage this in proposals and presentations to architects, developers and installers, and reference training and partnership activities such as the 2025 Hume Building Products collaboration.

Growth Channel A growing US and Canada sales footprint plus established distributor partnerships with Blue Chip Group and Hume Building Products create ready made routes to market. Target joint marketing campaigns and installer trainings to accelerate specification and distribution in target regions.

Market Positioning The focus on durable ventilated facades with high density fiber cement technology aligns with market demand for long term performance, low maintenance and sustainability. Engage architects and building envelope contractors on lifecycle value and localized support to win competitive bids.