Technological Advancements EquityNet utilizes a robust tech stack including LinkedIn Ads, MySQL, Java, and Google Analytics. Leveraging advanced technology can be a selling point to attract tech-savvy entrepreneurs and investors looking for a cutting-edge platform for fundraising.

Experienced in Crowdfunding As a pioneer of crowdfunding since 2005, EquityNet boasts a platform with over 10,000 companies and $600 million in funding. Highlighting this experience can be a compelling sales pitch to businesses seeking a platform with a proven track record in facilitating successful fundraising campaigns.

Competitive Positioning Comparing EquityNet to similar companies like Wefunder and SeedInvest, its smaller size and focus on innovation can be positioned as unique selling points. Emphasizing personalized services and attention to detail can set EquityNet apart in a crowded market.

Industry Credibility EquityNet's presence in Venture Capital and Private Equity Principals positions it as a reputable player in the financial industry. Leveraging this industry credibility can help build trust with potential clients looking for a reliable and established partner for their funding needs.

Business Expansion Opportunities With recent changes in key personnel, such as the departure of Hollas in 2017, there may be opportunities for business development by targeting clients seeking fresh perspectives. Highlighting new leadership or strategic directions post-departure can open doors for potential sales engagements.