Global Footprint ERA’s extensive deployments of passive surveillance and multilateration systems across many countries with round-the-clock operations demonstrate proven reliability and a scalable reference base. Sales opportunities include modernizing air traffic control and defense surveillance programs for civil aviation authorities, border and maritime security, and critical infrastructure protection, with turnkey packages covering system upgrade, integration, training, and lifecycle maintenance.

New Modules The introduction of Transmitting Module TM01 and the MSS-5 transmitter creates upsell and cross-sell opportunities with existing MSS-5 customers and new markets such as airspace management, coastal surveillance, and land border monitoring. Propose pilots or tenders to adopt the latest modules as part of modernization programs, emphasizing interoperability with current sensors and the deployable DPET capability.

Partner Channels As a member of the OMNIPOL group with active partnerships and joint events in Europe and beyond, ERA can accelerate procurement through trusted integrators and government channels. Leverage partners like GISS and the OMNIPOL network to pursue multi-country framework contracts, co-sell opportunities, and joint demonstrations at defense and civil aviation events.

Market Signals Active participation in industry forums such as EUROCAE, NATO Days, and Defence & Security showcases signals demand for mature, standards-aligned surveillance tech. Align business development with these events through targeted campaigns, live demos, and case studies that highlight 24/7 operations, deployable DPET solutions, and rapid deployment capabilities.

Services and Stability With a mid-size profile and secured funding, ERA can offer long-term maintenance, spare parts, software updates, and training as bundled contracts. Emphasize reliability, cybersecurity readiness, and cloud-enabled monitoring to differentiate from competitors; propose pricing and SLAs tied to uptime, security, and rapid field support, and target defense ministries, national air traffic providers, and critical infrastructure operators.