Local ownership Ergon Energy Retail is 100% Queensland owned with community-based contact centres. Leverage local presence to position tailored regional energy solutions and community partnerships to improve trust and cross-sell services such as energy efficiency programs and microgrid initiatives.

Regional customer base Serving over 700,000 regional Queensland customers. Target expansion opportunities through bundled offers, payment assistance programs, and targeted marketing for households and small businesses adapting to the energy transition.

Transition partnerships Active initiatives around home battery tariffs and high-voltage microgrid projects. Propose distributed energy resource (DER) solutions, grid-tied storage, and advisory services for customers considering solar, storage, and demand management.

Tech-enabled Tech stack includes Cloud, analytics, and marketing platforms (Aurora, Marketo, Squiz Matrix, Google Maps). Use data-driven outreach for personalized offers, usage insights, and proactive maintenance or efficiency campaigns.

Financial resilience focus Emphasis on affordability and assistance for financially vulnerable customers. Develop offers around competitive tariffs, payment support modernization, and energy-saving programs to reduce churn and upsell energy-saving devices and services.