Sustainability momentum Leverage Red Energy’s affinity for solar initiatives such as Solar Sharer plans launched in July 2026 to position integrated energy solutions (solar, storage, and retail) for residential and small business customers seeking cost savings and greener options.

Customer-centric service Highlight the in-country support model and continuous agent contact to upsell bundled services, such as expanding from energy to home connectivity and energy management solutions, using a personal touch to differentiate from online-only retailers.

Partnership leverage Exploit existing and past partnerships (Qantas points program, Aussie Broadband, Breast Cancer Network Australia) to propose co-branded offers or loyalty integrations that can drive new customer acquisition and cross-sell opportunities in telecom, energy, and loyalty marketing.

Compliance and risk Address the recent regulatory fine by proposing proactive customer affordability and payment support programs, while offering value-added billing solutions and risk assessment services to reduce future compliance exposure and improve collections outcomes.

Growth through alliances Target large and mid-market enterprises in the utilities ecosystem for bundled energy solutions, PPAs, and smart energy management, leveraging Snowy Hydro ownership and existing tech stack to demonstrate scalable, enterprise-grade implementation capabilities.