Premium European Erico Motorsports operates a full-service European motorcycle shop in downtown Denver, selling and servicing Ducati, Triumph, Moto Guzzi, Vespa and Piaggio brands, with a strong opportunity to cross-sell maintenance packages, gear, and accessories to brand enthusiasts.

Diverse Inventory A mix of new Ducati, Triumph, Moto Guzzi models and Vespa/Piaggio scooters, plus a large selection of used bikes, opens avenues to target both new-bike buyers and pre-owned market customers with trade-ins, financing, and certification services.

Regional Reach Located in downtown Denver with a mid-size team, there is potential to expand club events, riding tours, and local partnerships to boost foot traffic, upsell service retainers, and attract nearby urban riders.

Digital Lead Active use of Google Ads/Conversion Tracking and other digital tools indicates a base for performance marketing; leverage targeted campaigns around new model launches, service packages, and parts promotions to generate high-quality local leads.

Financial Opportunity With annual revenue in the mid-range of $10M–$25M and a 11–50 employee base, there is capacity to introduce tiered service plans, bundled gear offers, and ongoing maintenance subscriptions to improve lifetime value and stabilize revenue streams.