Performance Cycle
RetailColorado, United States11-50 Employees
Rider owned and operated since 1981, Performance Cycle is the largest motorcycle parts, apparel and accessories store in the Nation!
Strong Market Presence Performance Cycle is the largest motorcycle parts, apparel and accessories retailer in the nation, indicating a significant market share and brand recognition within the motorcycle community.
Target Customer Base With a rider-owned and operated history since 1981, the company has a loyal customer base that values authentic and specialized motorcycle gear, presenting opportunities for targeted marketing and product expansion.
Digital Engagement Utilizing advanced digital tools like Google Analytics and Facebook, Performance Cycle actively engages online shoppers, suggesting potential for expanding digital marketing efforts to boost sales and customer retention.
Growth Potential Operating with a revenue range of 10 to 25 million dollars and a relatively small team, there are opportunities for sales expansion through new product lines, partnerships, or enhanced e-commerce capabilities.
Competitive Landscape Competing with similarly sized motorcycle retailers such as High Country Harley-Davidson and Foothills Motorsports indicates a dynamic market environment where innovative sales strategies and customer engagement could drive competitive advantage.
Performance Cycle uses 8 technology products and services including Google Ads, Google Analytics Enhanced eCommerce, Open Graph, and more. Explore Performance Cycle's tech stack below.
| Performance Cycle Email Formats | Percentage |
| First@performancecycle.com | 40% |
| First.Last@performancecycle.com | 10% |
| First@performancecycle.com | 40% |
| First.Last@performancecycle.com | 10% |
RetailColorado, United States11-50 Employees
Rider owned and operated since 1981, Performance Cycle is the largest motorcycle parts, apparel and accessories store in the Nation!
Performance Cycle's revenue is estimated to be in the range of $10M$25M
Performance Cycle's revenue is estimated to be in the range of $10M$25M