Strategic Partnerships Leverage Erwin Hymer Group’s network of caravan and motorhome brands, accessories specialists, rental and financing services, and recent UK partnerships to cross-sell peripherals, aftersales, and funding solutions to dealers and end customers.

Expansion Momentum capitalize on ongoing regional growth in Germany, France, Italy, the UK and Poland, plus new partnerships in the UK and with Ahorn Wohnmobile, to position bundled offerings, synchronized supply, and co-branded marketing campaigns that expand market reach.

Tech Enablement Target opportunities to provide digital and security tooling aligned with their tech stack (Azure, SQL Server, Jira, KnowBe4, Piwik PRO) such as data analytics for sales forecasting, CRM integrations, cybersecurity training for dealer networks, and e-commerce enhancements.

Financial Synergy Propose financing, leasing, and valuation services tailored for the group’s RV buyers and dealer partners, leveraging THOR Industries’ scale and the Erwin Hymer Group’s diverse brand portfolio to offer flexible, multi-brand financing packages.

Industry Engagement Engage via trade shows and regional events (e.g., NEC Caravan Show), and offer showroom technology, demo units, and training programs to support partner dealers in showcasing mobility experiences and converting leads into bookings.