Growing Revenue With an annual revenue ranging from $50 million to $100 million, Highland Ridge RV demonstrates a solid market presence, indicating opportunities for targeted upselling and expansion of product lines in the recreational vehicle sector.
Market Focus Operating within the motor vehicle manufacturing industry and catering to outdoor enthusiasts, Highland Ridge RV's focus on mobile lifestyle solutions suggests potential for sales of complementary outdoor and travel accessories or aftermarket upgrades.
Digital Engagement The company's investment in digital tools like chatbots, cloud infrastructure, and social media platforms highlights a digitally savvy customer engagement strategy, opening pathways for targeted digital marketing and online sales initiatives.
Recent Innovation The launch of the Aimbase lead management platform indicates a focus on improving customer relationship management and sales pipelines, presenting opportunities for sales support services and CRM enhancement solutions.
Expansion Potential With a moderate workforce of up to 200 employees and a strategic location in Indiana, Highland Ridge RV may be positioned for regional or national expansion, offering opportunities to provide supply chain, manufacturing, or distribution support services.