Sustainable Customization eShakti’s made-to-order model and real-time customization technology position it as a leader in sustainable fashion. This unique value proposition appeals to eco-conscious consumers seeking personalized apparel, creating opportunities for partnerships with eco-friendly brands and sustainable materials suppliers.

Expanding Market Reach With operations in over 30 countries including the US, UK, France, Germany, and India, eShakti has a broad international footprint. Business development efforts can focus on expanding distribution channels, local marketing collaborations, and regional supplier networks to further penetrate these markets.

Innovative Technology The proprietary FX customization platform offers a significant competitive edge by enabling customers to modify styles in real time. Leveraging this technology through strategic integrations or licensing agreements could open additional revenue streams and enhance user engagement.

Growth Financing Recent funding of $1.4M from Klub and previous investments suggest strong growth potential. Opportunities exist to partner on expansion initiatives, co-marketing campaigns, or technology enhancements aimed at scaling the made-to-order model globally.

Targeting Niche Segments eShakti’s focus on serving all women with customizable sizes and styles addresses a broad but specific market segment. Tailored sales approaches toward niche customer groups like plus-size fashion or maternity wear could enhance customer loyalty and increase market share.