Expanding Retail Presence The recent opening of a flagship retail location inside The Charleston Place Hotel in Charleston, SC, presents an opportunity to target luxury retail and hospitality sectors for premium collaborations, bulk sales, and exclusive product placements.

Collaborative Product Launches Partnership with Simply Beverages to create a custom glassware collection indicates a potential avenue for co-branded product collaborations across beverage, hospitality, and lifestyle sectors to enhance brand visibility and sales.

Luxury Market Positioning As a high-end, hand-blown colored glass brand with a vintage-inspired yet modern aesthetic, Estelle Colored Glass appeals to luxury retailers, boutique hotels, and event planners seeking unique decor and gift items, offering cross-promotional sales opportunities.

Rich Heritage and Unique Product Line With artisan-made pieces from Poland and a focus on jewel-toned and pastel collections, there is potential to expand into international markets and high-end department stores that value artisanal craftsmanship and exclusive luxury products.

Digital Engagement Strategies Utilization of digital tools such as Facebook Pixel and Google Tag Manager suggests scope to leverage targeted advertising and retargeting campaigns to grow online sales channels and reach affluent consumers seeking distinctive home decor items.