Diverse size range Target marketing and product expansion around inclusive sizing (6 to 20) to attract a broader customer base and upsell to Bridesmaids and formal wear segments.

Offline to online Leverage their exclusive online model and marketplace to propose partnerships with emerging brands and cross-sell complementary accessories and occasionwear for added basket size.

Charity and purpose Highlight Be Hers Foundation collaboration in campaigns to attract value-aligned customers, explore co-branded collections or limited editions that can drive higher engagement and conversions.

Mid-market revenue With revenue in the mid-range and a focused catalog of dresses and occasionwear, pursue wholesale, dropshipping, or affiliate programs with fashion-forward platforms to accelerate growth.

Tech and payments Optimize checkout and retargeting using their existing tech stack (Shop Pay, PayPal, Justuno) to improve conversion rates, customer lifetime value, and cart recovery in online campaigns.