Estrid Employee Directory
ManufacturingStockholm, Sweden51-200 Employees
Estrid is a mid-sized grooming brand based in Stockholm, Sweden, that specializes in hair removal and shaving products. It operates in the manufacturing sector and markets vegan tools and accessories designed for consumer grooming. The company is positioned within the Scandinavian beauty landscape, emphasizing vegan ingredients and user-friendly design. Its customer base includes individuals seeking convenient, vegan-friendly shaving options and other body-care products. In 2024, Estrid expanded its lineup with a vegan wax strip range to broaden its offering. The company has run campaigns addressing the impact of unrealistic body imagery during the summer season.