Vegan Product Range Expansion Estrid's recent launch of a vegan wax strip range presents an opportunity to target environmentally conscious consumers seeking sustainable hair removal alternatives.
Inclusive Marketing Campaigns Estrid's campaign addressing unrealistic body expectations provides a unique angle to connect with consumers seeking body-positive brands, creating a sales opportunity around empowerment and self-acceptance.
Innovative Product Offerings The introduction of a sleek matte black razor by Estrid showcases innovation in design and aesthetics, appealing to fashion-forward consumers looking for stylish grooming products and creating a sales niche in the premium segment.
Award-Winning Public Relations Estrid's recognition in the Social Influencers category at The Drum Awards for PR highlights a strong brand reputation and trustworthiness, providing a sales angle to leverage the credibility and social influence to attract new customers.
Seasonal Limited Edition Product Launches The launch of a limited-edition Valentine’s Day Starter Kit by Estrid taps into seasonal marketing opportunities, allowing for targeted promotions and gift sets to drive sales during key celebratory periods.
35
$10M
703$10M$50M
828$10M$50M
162$10M$50M
161$10M$50M
31$10M
9$10MEstrid uses 8 technology products and services including Google Optimize, Optimise, Segment, and more. Explore Estrid's tech stack below.
| Estrid Email Formats | Percentage |
| First.Last@estrid.com | 40% |
| First@estrid.com | 18% |
| First.Middle.Last@estrid.com | 2% |
| First.Last@estrid.com | 40% |
ManufacturingStockholm, Sweden51-200 Employees
Estrid is a Scandinavian razor and body care brand offering fairly priced, high-quality products that are 100% vegan. We believe that hair removal should be optional, but that great hair removal shouldn’t. You’re always in control and invited to our party, no matter why or how often you choose to shave.
Company Overview
Funding & FinancialsEstrid has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $11M.
Estrid's revenue is in the range of $10M$50M
Funding & FinancialsEstrid has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $11M.
Estrid's revenue is in the range of $10M$50M
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