Insights

Growing Market Presence Estrid is expanding its product range with innovative offerings such as vegan wax strips and sleek matte black razors, indicating a focus on product diversification that can open opportunities for suppliers and partners in sustainable beauty and premium grooming segments.

Sustainability Focus With the launch of vegan products and campaigns promoting body positivity, Estrid demonstrates a commitment to eco-friendly and socially conscious products, making it an ideal partner for brands and suppliers aligned with sustainability values.

Digital Engagement Utilizing advanced analytics tools like Google Analytics and Contentsquare, Estrid prioritizes online customer experience, suggesting opportunities for technology providers skilled in e-commerce optimization, data analytics, and digital marketing services.

Brand Recognition Winning awards like The Drum for PR demonstrates Estrid’s strong brand positioning and influence within the beauty and grooming industry, which can facilitate collaborative marketing and influencer partnership opportunities.

Growth Potential With revenue estimates between one and ten million dollars and recent investments of ten million dollars, Estrid is positioned for rapid growth, offering opportunities for suppliers, distributors, and service providers looking to enter or expand within the premium beauty sector.

Estrid Tech Stack

Estrid uses 8 technology products and services including Optimizely, Contentsquare, SQL, and more. Explore Estrid's tech stack below.

  • Optimizely
    A/B Testing
  • Contentsquare
    Analytics
  • SQL
    Database
  • Shopify
    E-commerce
  • Heap
    Mobile Analytics
  • American Express
    Payment Processing
  • TIPSA
    Transportation And Fleet Management
  • Google Analytics
    Web Analytics

Estrid's Email Address Formats

Estrid uses at least 1 format(s):
Estrid Email FormatsExamplePercentage
First.Last@estrid.comJohn.Doe@estrid.com
70%
First@estrid.comJohn@estrid.com
28%
First.Middle.Last@estrid.comJohn.Michael.Doe@estrid.com
2%

Frequently Asked Questions

Where is Estrid's headquarters located?

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Estrid's main headquarters is located at 30 Grev Turegatan Stockholm, Stockholm 114 38 Sweden. The company has employees across 4 continents, including EuropeAsiaNorth America.

What is Estrid's official website and social media links?

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Estrid's official website is estrid.com and has social profiles on LinkedInCrunchbase.

What is Estrid's NAICS code?

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Estrid's NAICS code is 31-33 - Manufacturing.

How many employees does Estrid have currently?

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As of April 2026, Estrid has approximately 89 employees across 4 continents, including EuropeAsiaNorth America. Key team members include Chief Commercial Officer: W. M.Head Of Growth: R. R.Head Of Supply Chain: E. T. M.. Explore Estrid's employee directory with LeadIQ.

What industry does Estrid belong to?

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Estrid operates in the Manufacturing industry.

What technology does Estrid use?

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Estrid's tech stack includes OptimizelyContentsquareSQLShopifyHeapAmerican ExpressTIPSAGoogle Analytics.

What is Estrid's email format?

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Estrid's email format typically follows the pattern of First.Last@estrid.com. Find more Estrid email formats with LeadIQ.

How much funding has Estrid raised to date?

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As of April 2026, Estrid has raised $10M in funding. The last funding round occurred on Nov 30, 2022 for $10M.

When was Estrid founded?

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Estrid was founded in 2019.

Estrid

ManufacturingStockholm, Sweden51-200 Employees

Estrid is a Scandinavian beauty brand shaping the future of shaving.

Section iconCompany Overview

Headquarters
30 Grev Turegatan Stockholm, Stockholm 114 38 Sweden
Website
estrid.com
NAICS Code
31-33 - Manufacturing
Founded
2019
Employees
51-200

Section iconFunding & Financials

  • $10M

    Estrid has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on Nov 30, 2022 in the amount of $10M.

  • $1M$10M

    Estrid's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $10M

    Estrid has raised a total of $10M of funding over 2 rounds. Their latest funding round was raised on Nov 30, 2022 in the amount of $10M.

  • $1M$10M

    Estrid's revenue is estimated to be in the range of $1M$10M

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