Sustainable Product Focus Estrid’s commitment to fully vegan, high-quality, and fairly priced beauty products positions it well to appeal to environmentally conscious consumers seeking cruelty-free and sustainable hair removal options.

Growing Brand Recognition Recent awards and successful campaign launches, including new product ranges like vegan wax strips and sleek matte black razors, indicate increased market visibility and consumer interest, creating opportunities for upselling and cross-selling.

Innovative Marketing Strategies The company's recent engagement in social campaigns and influencer partnerships demonstrates a strong focus on modern, influencer-driven marketing tactics that attract a younger, social-media-savvy demographic perfect for targeted sales outreach.

Expansion in Product Line New product launches such as vegan wax strips and limited-edition kits suggest potential for sales growth through product bundling, subscription services, or promotional campaigns aimed at self-care and body positivity audiences.

Strong Digital Presence Utilizing a tech stack including Shopify, Google Analytics, and Contentsquare indicates a robust e-commerce platform and data-driven marketing, providing opportunities to optimize digital sales channels and target specific customer segments effectively.