Product Expansion Opportunities Estrid has recently launched new product ranges such as vegan wax strips and limited-edition starter kits, indicating a strong potential for upselling and cross-selling to existing customers as well as attracting new customers interested in innovative body care products.
Competitive Positioning Strategy With a focus on offering high-quality, vegan products at fair prices, Estrid can position itself against similar brands like Athena Club, Joy, and Flamingo. Leveraging its sleek design and innovative campaigns can help Estrid stand out in a competitive market.
Brand Recognition and Awards Having won awards in the PR category and receiving recognition for its social influence, Estrid has built a strong brand reputation. Leveraging these accolades in sales pitches can boost brand credibility and attract customers looking for trusted beauty brands.
Addressing Consumer Trends Estrid's campaign to counter unrealistic body expectations and its Valentine’s Day Starter Kit launch show an understanding of consumer sentiments. By aligning sales pitches with empowering messaging and seasonal trends, Estrid can appeal to a wider audience.
Financial Stability and Growth Potential With a revenue range of $10M - $50M and funding of $11M, Estrid demonstrates financial stability and potential for growth. Highlighting this financial backing in sales conversations can instill confidence in potential customers about Estrid's long-term commitment to quality products and service.
35
$10M
703$10M$50M
828$10M$50M
162$10M$50M
162$10M$50M
32$10M
9$10MEstrid uses 8 technology products and services including Google Optimize, Optimise, Segment, and more. Explore Estrid's tech stack below.
| Estrid Email Formats | Percentage |
| First.Last@estrid.com | 40% |
| First@estrid.com | 18% |
| First.Middle.Last@estrid.com | 2% |
| First.Last@estrid.com | 40% |
ManufacturingStockholm, Sweden51-200 Employees
Estrid is a Scandinavian razor and body care brand offering fairly priced, high-quality products that are 100% vegan. We believe that hair removal should be optional, but that great hair removal shouldn’t. You’re always in control and invited to our party, no matter why or how often you choose to shave.
Company Overview
Funding & FinancialsEstrid has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $11M.
Estrid's revenue is in the range of $10M$50M
Funding & FinancialsEstrid has raised a total of $11M of funding over 2 rounds. Their latest funding round was raised on Dec 01, 2022 in the amount of $11M.
Estrid's revenue is in the range of $10M$50M
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