esw StoryLab Marketing Employee Directory

Advertising ServicesIllinois, United States11-50 Employees

Based in Chicago, esw StoryLab Marketing operates in the advertising services field with a focus on reviving mature brands whose claims have become commoditized or lack vitality. The firm leverages storytelling structure and its proprietary planning model, StoryBranding, to uncover authentic brand values and beliefs and to test resonance across different brand characterizations in order to reinvigorate stalled brands.

Beginning as a small team, the agency has grown into a leading Chicago firm over roughly 14 years. It has earned a place on the INC. 5000 list of fastest-growing U.S. companies for three consecutive years. Recent work includes being named the agency of record for Church's Chicken, a long-standing national quick-service brand, and earlier collaborations with Aurora Healthcare to improve patient engagement through an animation campaign titled 'Choose Well'.

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