Ethical Insurance Launch ETAP recently launched an ethical car insurance product named 'ETAP Takaful' based on Islamic principles. This aligns with the growing trend of ethical consumerism and presents a sales opportunity among the Muslim community seeking insurance products that resonate with their values.

Partnership Expansion ETAP has been expanding its partnerships across Africa, collaborating with key players like CFAO Motors in Nigeria and MTN Group Ltd. These partnerships provide a gateway for cross-promotion and bundled services, opening up new avenues for sales growth and market penetration.

Technology Adoption By leveraging advanced technology tools like telematics for monitoring driving behavior, ETAP offers a unique selling point for customers focused on safe driving habits. This technological edge can be highlighted in sales pitches to attract tech-savvy and safety-conscious clientele.

Funding Boost Securing a significant pre-seed funding of $1.5 million indicates investor confidence in ETAP's business model and growth potential. This funding can be utilized to boost marketing efforts, expand product offerings, and enhance sales and customer acquisition strategies for accelerated business growth.

Market Expansion Through Investment Receiving investments from Mobility 54 to expand operations showcases ETAP's scalability and potential for market expansion. This influx of capital can support sales teams in targeting new geographical regions and capturing a larger market share in the car insurance sector.