Acquisition catalyst ETCO Electric Supply has joined the Werner family, signaling potential cross-sell opportunities for Werner’s broader electrical solutions portfolio and enhanced distribution capabilities in Wisconsin. Leverage the combined brand credibility to introduce Werner’s product lines to ETCO’s local customer base.

Local market strength ETCO is North Central Wisconsin’s only locally owned and operated electrical distributor with a long-standing community presence. This suggests sales opportunities around localized service offerings, local sourcing benefits, and community-focused promotions that can align with Werner’s regional expansion.

Experience-driven service With a sales team boasting over 150 years of combined experience and a strong emphasis on pre-, during-, and post-sale support, there is room to upsell value-added services such as technical support packages, on-site consultations, and project-based procurement solutions to commercial and industrial clients.

Technology-enabled growth ETCO’s tech stack, including Power Platform, Power BI, AWS, Google Cloud, and security tools like Intune and Entra ID, indicates a customer base comfortable with digital tools. Opportunities exist to deploy digital procurement portals, data-driven pricing, and integrated ERP/CRM solutions to streamline purchasing for repeat customers.

Expansion and opportunities Werner’s acquisition of ETCO opens cross-border and cross-category sales potential across Wisconsin and Michigan’s Upper Peninsula. Target industrial and commercial accounts that require broader product lines, supply chain innovations, and enhanced delivery capabilities offered by the Werner network.