Acquisition Opportunity ETCO Electric Supply has been acquired by Werner Electric Supply, signaling potential cross-sell opportunities to Werner’s broader product families and integrated solutions for customers in Wisconsin and the Upper Peninsula of Michigan.

Local Market Footprint As North Central Wisconsin's only locally owned and operated electrical distributor with deep community ties, ETCO can leverage Werner’s national network while emphasizing local service to grow share among residential, commercial, and industrial customers.

Cross-Sell Potential Werner’s acquisition expands potential to pitch bundled electrical materials, tools, and solutions to ETCO’s loyal customer base, including access to Werner’s supply chain innovations and marketing programs.

Digital/Tech Alignment ETCO’s technology stack and integration with Werner could enable enhanced e-commerce, unified purchasing experiences, and loyalty programs, creating sales opportunities through improved ordering efficiency for customers.

Community and Growth ETCO’s strong community presence and local procurement stance align with a growth narrative that can attract local contractors, schools, churches, and small businesses seeking reliable local support backed by Werner’s scale.