Small-scale operations Target Ethanol Products as a potential account for bundled office supplies and equipment solutions; their small team size suggests a focus on essential, cost-effective purchases with opportunities for recurring, simplified procurement packs.

Digital footprint Leverage their web presence and analytics tools usage to position digital procurement and e-commerce integrations, offering streamlined online ordering, invoicing, and vendor management to reduce touchpoints.

Mid-market potential With revenue in the single-digit millions and peers in larger industrials, present scalable office solutions and business supplies tailored for growing small businesses, highlighting efficiency and cost savings.

Strategic partnerships Propose value-added services such as sustainability-focused product lines or supplier diversity programs that resonate with vendors and customers in the Kansas region, expanding their procurement options.

Competitive positioning Differentiate with fast delivery, personalized support, and easy procurement integrations to compete against larger suppliers, emphasizing local support from Wichita, KS and flexible terms for small teams.