RDOF Opportunity Significantly funded expansion to underserved Northern California regions through a nearly $250M RDOF award positions Etheric as a major fixed wireless and hybrid network provider. Target schools, clinics, and small to mid-size enterprises in newly covered census blocks and adjacent communities for high‑speed, low-latency connectivity and potential managed services.

Hybrid Network Play Etheric combines fixed wireless with dark fiber and licensed spectrum to deliver scalable, high‑performance connectivity. Sales can emphasize Hybrid Network solutions for rural or underserved markets, offering predictable SLAs, network redundancy, and rapid deployment to win multi‑site SMB and regional enterprise accounts.

Regional Expansion Continued office expansions into Orinda and Castro Valley signal growth and local coverage growth in the Bay Area. Leverage proximity to these new hubs to target nearby businesses and facilities that struggle with traditional cable/DSL options, selling faster onboarding and local support.

Public Sector & Utilities Past partnerships with PG&E and Meter indicate a track record of working with utilities and critical infrastructure. Pursue opportunities with local governments, water utilities, and municipal agencies seeking reliable, low-latency connections and resilient power backup integrations.

Managed Services & Support Etheric positions itself as an extension of the IT team with ongoing support. Upsell managed SD-WAN, security, monitoring, and dedicated support packages to mid-market and enterprise customers seeking turnkey, end-to-end connectivity solutions and reduced IT burden.