Strategic partnerships Ethias is actively modernizing through partnerships with Deloitte, Guidewire, NRB and others to deliver cloud-based core operations. This indicates a buyer preference for integrated, scalable insuretech solutions and managed services that support end-to-end digital transformation.

Cloud modernization Migration to Guidewire Cloud Platform and Deloitte collaboration signals openness to cloud-native platforms, data analytics, and ongoing upgrade cycles. Sales opportunities exist for cloud-based underwriting, policy administration, and claims systems with strong governance and security controls.

People & culture Several recognitions as a Top Employer and a large workforce suggest Ethias values talent, training, and employee experience. Offerings around HR tech, benefits administration, learning platforms, and caregiver/employee wellness solutions could be relevant in support of employer-related insurance products and internal systems.

Sustainability & health Joint initiatives in sustainable health carriers for vaccines and medicines show a focus on lifecycle health programs and logistics. There is a potential market for cold chain, temperature monitoring, and insured logistics solutions tied to public health and commercial distribution.

Market positioning As Belgium’s third largest life and non-life insurer with a strong digital/public services orientation, Ethias seeks value through ecosystems in health, mobility and housing. This creates cross-sell opportunities for bundled insurances, ecosystem partnerships, and demand generation with public sector clients and large corporate customers.