Digital Engagement Etiqa Insurance Singapore leverages digital marketing tools such as TikTok Pixel, Mautic, and Google Hosted Libraries, indicating strong investment in digital channels. This presents opportunities to offer advanced customer engagement solutions or targeted marketing tools to enhance their online presence and lead generation.

Innovation Campaigns Recent launches like the Charity Pledge and the 'Live Ready With You' campaign demonstrate their focus on modern, emotionally resonant marketing. Business opportunities exist in supporting their brand campaigns, digital content creation, or customer engagement platforms that align with their innovative marketing strategies.

Regional Growth As the pivotal entity within the ASEAN region and with recent office expansions to Capital Square, Etiqa has a strategic focus on regional growth. This opens avenues for regional partnership solutions, multilingual marketing support, and expansion-focused sales solutions tailored for ASEAN markets.

Community Involvement Etiqa’s partnerships and community-focused initiatives such as collaborations with Blak Labs and various charitable campaigns suggest a company deeply engaged in corporate social responsibility. Opportunities include CSR-focused sponsorships, community engagement platforms, and solutions that amplify their social brand presence.

Market Position With an ‘A’ credit rating and a diverse distribution network including bancassurance, agents, brokers, and online channels, Etiqa is well-positioned in the insurance market. This enhances potential sales avenues through partnership programs, cross-selling in existing channels, and digital sales platform enhancements to further boost market share.