Large customer base Etos serves over 1 million customers weekly in stores and online, with more than 30 million health, beauty, balance, movement, and nutrition advice annually. This indicates a broad audience for cross-sell of wellness products, personalized health services, and loyalty-based promotions.

Digital health leader Positioned as the largest digital health platform in the Netherlands, Etos offers substantial opportunities to upsell digital health services, tele-advice, and loyalty-driven digital campaigns that leverage their online presence and data-rich customer interactions.

Extensive store network With 2,400 certified pharmacists/drogists and a wide store footprint, there is potential for omnichannel initiatives, in-store demos, exclusive product launches, and localized promotions tailored to neighborhood demographics.

Growing revenue, scale potential Current revenue range of 100M–250M suggests room to scale partnerships with suppliers for exclusive SKUs, health programs, and subscription models, leveraging Etos’s trusted brand and patient-facing expertise.

Wellbeing focus Etos emphasizes wellness categories — health, appearance, balance, movement, and nutrition — creating opportunities for B2B collaborations in private-label formulations, educational content, and bundled wellness solutions for corporate or membership programs.