Cloud-native value Position eTrak as a fully web-based, low IT burden solution ideal for municipalities and small parks departments seeking scalable, hardware-free deployment with automatic upgrades and centralized maintenance.

Acquisition angle Leverage news of The Delivery Group acquiring eTrak to explore cross-selling or integration opportunities with logistics and e-commerce providers serving parks and recreation clients, highlighting potential distribution synergies.

DDP partnership Highlight the existing partnership with Hurricane Commerce to offer Delivered Duty Paid (DDP) capabilities, targeting international or multi-border park systems and agencies needing seamless cross-border fulfillment.

Rapid growth signals With reported revenue in the low to mid millions and a small team, identify prospects in growth mode who need scalable software without upfront hardware costs, emphasizing fast ROI and low total cost of ownership.

Tech stack leverage Use familiarity with widely adopted tools (WordPress, Shopify, Microsoft 365, SendGrid) to target agencies already using these platforms, offering easy integrations and streamlined workflows for park and recreation management.