Strategic partnerships Active Network has a history of forming strategic partnerships with companies like Aspenware Internet Solutions and Every Kid Sports. Leveraging these partnerships can open doors for cross-selling opportunities and expanding market reach.

Market segment focus With a focus on serving diverse sectors such as YMCAs, endurance events, camps, and city governments, Active Network caters to a wide range of markets. Tailoring sales pitches to these specific segments can lead to increased business opportunities and client acquisition.

Technology integrations Utilizing a tech stack that includes Salesforce CPQ, Oracle Database, and Cloudflare Bot Management showcases Active Network's commitment to advanced technology solutions. Highlighting these integrations in sales discussions can position the company as a leader in technology-driven services.

Acquisition history Active Network has a track record of acquisitions, such as acquiring RegOnline. Understanding the acquired technologies and customer bases can provide insights into potential upselling opportunities within these acquired entities.

Competitive landscape Comparing Active Network to similar companies like Cvent and Eventbrite, which also operate in the event management space, can identify areas of differentiation. Highlighting unique features and competitive advantages can help sales teams articulate the value proposition effectively.