Community Partnerships Opportunity to expand partnerships beyond PeaceHealth by offering venue sponsorships, health and wellness programs, and charitable collaboration aligned with the Strides for Social Justice initiative to deepen community engagement and cross-promote products.

Digital Engagement Leverage the Strides for Social Justice mobile app and existing tech stack to offer targeted advertising, sponsor integrations, and data-driven outreach to runners, donors, and local supporters.

Event Growth With a revenue range of 1M–10M and a scalable race format through Run Eugene branding, explore B2B opportunities such as training programs, corporate challenges, and elite exhibitor spaces to boost ticketing, merch, and hospitality revenue.

Sponsorship Potential The long-standing Run in the Footsteps of Legends positioning and Hayward Field heritage present a strong case for premium sponsorship packages, branded experiences, and athlete-led content to attract complementary brands.

Audience Reach Target corporate wellness programs, local healthcare networks, and running gear retailers by offering customized sponsorship tiers, retargeting campaigns, and data-informed marketing to convert participants into customers.