Growing Audience Engagement With over 30 million adult runners in the United States and high participation in youth sports, USATF offers a vast audience base for marketing and sponsorship opportunities across sporting events, digital platforms, and community programs.

Digital and Event Expansion The launch of USATF's official YouTube channel and recent event partnerships such as the Grand Prix in Texas and the Eugene Marathon highlight opportunities for digital advertising, content sponsorships, and experiential marketing at major sporting events.

Strong Industry Recognition Receiving the Member Federation Award at the 2024 World Athletics Awards indicates USATF’s influential position within the athletics community, making it a strategic partner for brands aiming to enhance credibility and visibility in the sports sector.

Event Sponsorship Potential Upcoming high-profile events like the 2028 U.S. Olympic Marathon Trials provide long-term sponsorship and branding opportunities aligned with national and Olympic-level sporting achievements, attracting a dedicated and engaged sports audience.

Innovative Athlete Support USATF's recent programs supporting athlete recovery and health, including financial and insurance support for postpartum athletes, present potential partnership avenues for health tech, insurance, and wellness brands looking to target athletes and active populations.