Partnership Opportunities USA Track & Field recently partnered with Becton, Dickinson and Company for rapid COVID-19 testing in 2021 and with Orlando Health, Inc. in 2023. Leveraging these partnerships, there are opportunities for medical technology companies or healthcare providers to collaborate with USATF on athlete health initiatives.
Program Expansion In July 2024, USATF launched a program to provide greater financial support and insurance coverage for athletes returning post-pregnancy. This initiative opens doors for insurance companies or financial institutions to offer tailored solutions for athletes in the postnatal phase.
Marketing Collaboration USATF launched a YouTube channel in May 2024, indicating a focus on digital engagement. This presents an opening for content creators, marketing agencies, or sports brands to collaborate on content creation, promotion, or sponsorships.
Awards Recognition USATF received accolades like the Member Federation Award and won bronze medals at the Pan American Games. Businesses in the awards industry or sports memorabilia sector can explore partnerships for creating bespoke awards or merchandise for USATF events.
Technology Integration With a tech stack including Facebook Pixel, Google Analytics, and Kentico, USATF emphasizes technology utilization. Tech companies specializing in sports analytics, event management software, or digital platforms can propose innovative solutions to enhance USATF's operations and fan engagement.