Rural Connectivity Euskaltel’s Hegan initiative targets Basque Country and Navarre areas without fiber, creating a sales path for alternative broadband solutions to rural SMBs and households. This enables upsell opportunities with bundled fixed wireless access and mobile services, plus potential IoT offerings for local businesses.

IoT Growth The Basque LoRaWAN network rollout with OrbiWise demonstrates capacity for large-scale IoT deployments. This opens opportunities to sell IoT solutions such as asset tracking, remote monitoring and smart infrastructure to manufacturers, agriculture, logistics and public-sector customers, including devices, gateways and managed services.

MasMovil Synergy As part of MasMovil and with existing collaboration agreements, Euskaltel can leverage broader distribution channels and cross-sell opportunities. This enables bundled offerings that combine fibre, mobile and convergent services to attract MasMovil customers and accelerate sales cycles.

Convergent Leader With its own 4G license and fibre leadership, Euskaltel is well positioned to pitch converged fixed-mobile solutions to SMEs and households. Additional value can be created through enterprise-grade connectivity, managed services, cloud, and security offerings as part of tailored packages.

Regional Focus Strong regional roots in the Basque Country, Galicia and Asturias suggest high local trust and support, providing an opportunity to win local SMBs and public-sector contracts. This can be leveraged to expand within adjacent regions through partnerships and localized marketing and support.