Digital Event Focus Eventzilla's strong emphasis on cloud-based registration and virtual event management presents opportunities to target organizations shifting toward digital and hybrid event solutions, especially in the context of increased virtual engagement trends.

Feature Expansion Recent launches like engagement tracking for virtual events and private messaging within mobile apps indicate a focus on enhancing attendee experience, suggesting potential for upselling advanced engagement tools and customization features.

Market Positioning Operating in a competitive space with companies like Ticketleap and Ticketbud, Eventzilla can position itself as a flexible and cost-effective alternative for small to medium-sized event organizers seeking reliable online registration solutions.

Growth Opportunities With an expanding feature set and a broad customer base, there are opportunities to upsell premium services such as analytics, marketing integrations, or advanced security offerings to enhance customer loyalty and revenue streams.

SMB Targeting Given its size and revenue profile, Eventzilla can tailor sales strategies toward small and medium-sized event organizers, including educational institutions, nonprofits, and community organizers, who are looking for affordable yet scalable event management tools.