Product Innovation Everest has recently launched a new uPVC window and door system in collaboration with VEKA, emphasizing energy efficiency, security, and customization options. This presents opportunities to upsell or cross-sell these innovative solutions to homeowners seeking high-performance home improvements.

Premium Security Features The introduction of Everest SmartLock and other Yale partnership products indicate a strong focus on home security enhancements, appealing to customers prioritizing safety alongside aesthetic upgrades.

Market Expansion Potential With a long-standing presence since 1965 and recent product launches, Everest is positioned to expand its market share in the home improvement sector, especially targeting consumers interested in comprehensive modern upgrades for their properties.

Digital Engagement Everest's use of online tools such as Google Analytics, Teamtailor, and modern web technologies highlights an active digital presence that can be leveraged to target specific customer segments and generate more qualified leads.

Financial Stability Despite past challenges including going into administration in 2020, Everest's revenue between 10 to 25 million USD and recent innovations suggest a resilient business with growth potential in the competitive home improvement market.