Acquisition Context Market intelligence: Everyone Counts was acquired by Votem Corp in October 2018, indicating a consolidation trend in election technology and potential alignment with blockchain-powered voting initiatives. This suggests opportunities to approach Votem or successor entities with scalable software and services that complement their expanded portfolio.

Public Sector Focus Sales angle: The company specializes in voter registration, online voting, and remote accessible voting, addressing security, accessibility, cost, and sustainability for election officials. Target opportunities include state and local government elections, procurement channels, and compliance-led procurement processes.

Security and Compliance Buyer priorities: With emphasis on security and accessibility, emphasize product features, certifications, and governance frameworks that reduce risk for election offices. Align messaging with cybersecurity maturity models and regulatory requirements to improve win chances.

Tech Synergies Cross-sell potential: The tech stack includes blockchain and web-based voting products. Identify opportunities to partner or upsell to customers needing enhanced auditability, verifiability, and scalable online voting capabilities, potentially integrating with existing platforms.

Mid-market Fit Sales motion: Revenue range and employee count place the company in the upper mid-market. Focus on RFP-driven deals, reference accounts, and scalable deployments for districts or states, while leveraging similar companies in the sector to benchmark pricing and procurement cycles.