Travel Partnerships Everything But Water has positioned itself with luxury travel and lifestyle collaborations, including a Kiwi Collection partnership and cross-promotional activity with Forbes, AFAR, and ROAM. There are opportunities to deepen these relationships through co-branded travel experiences, exclusive resortwear capsules, and loyalty integrations that drive cross-channel sales.

Sustainable Growth The brand has demonstrated a commitment to sustainability through MaxSwim and capsule lines featuring recycled materials, with proceeds supporting environmental causes. This creates a strong basis for expanding eco-friendly product offerings, private-label sustainability lines, and partnerships with environmental groups to attract conscience-driven shoppers.

Omnichannel Advantage EBW operates a robust marketing and commerce tech stack (Impact, Adobe, Bloomreach, Optimove, Salsify, Listrak) and previously pursued a first-of-its-kind omnichannel solution with Manhattan Associates. This provides a foundation to offer advanced data-driven marketing services, personalized merchandising, and seamless cross-channel experiences for retailers and brands looking to engage fashion-forward consumers.

Retail Expansion With a large regional footprint, mall partnerships like Birkdale Village, and plans implied by existing store growth, there are opportunities to target new retail locations and co-branding deals with developers and lifestyle destinations to accelerate sales growth and reach more customers.

Private Label & Collab EBW Swimwear and capsule collections show a track record of private-label and collaborative lines. There is potential to scale exclusive designs or limited-edition partnerships with designers or brands, improving margins and creating unique offerings that differentiate EBW in the swim and resortwear market.